This May marks the seventy-fourth annual Flower Mart, made possible by the passionate volunteer efforts of All Hallows Guild. Traditionally a festival dedicated to the cultures of different countries around the world, this year’s theme, “America the Beautiful,” is a celebration of our United States—only the fourth time the festival has been dedicated to all things Americana.

Flower Mart 1963—fifty years ago—was deemed “most successful” in the summer 1963 issue of Cathedral Age. The above photo appeared with the following report.

The imaginative, hard-working members of this year’s Flower Mart were rewarded on Friday, May 3, with a perfect day—the weather was ideal, sunny with a clear blue sky, and the profit set a new record.

Mrs. Orville L. Freeman, wife of the secretary of agriculture, (in the photo with Dean Sayre, a youngster from one of the colorful booths, and Mrs. Robinson de Sibour) cut the ribbon opening the “Country Fair of the 1850’s” [sic]. Including the food booths, there were 35 booths in all—15 sponsored by local garden clubs.

Mrs. Frank E. Klapthor, assistant curator for the Smithsonian Institute, judged the booths as to authenticity. Grand prize was awarded by Mrs. Freeman to the Kenwood Garden Club. Their booth was a Yankee Peddler’s Cart, the result of considerable research.